Ford Motor Company contacted Lonely Planet to create a website focusing on weekend trips using the Ford Explorer. The website features various weekend trips experienced in a Ford Explorer. The trips were carefully curated by Lonely Planet’s team of travel experts, showcasing the versatility and capabilities of the Ford Explorer. Users can browse through various trips, each with its itinerary, photos, and recommendations. Whether you’re looking for a weekend getaway to the mountains, a coastal road trip, or a city break, the website has something for everyone.

My role as the lead designer was to flesh out the initial concepts to pitch and get sign-off from Ford's agency. The examples below are the initial designs that went through a couple more iterations by another designer before the site was produced - shown in the clickthrough below.