Objective

The China National Tourism Office wanted to raise awareness and highlight the great travel opportunities for US travelers in China. We didn’t want to create just another travel site with large beautiful photographs, but something that really spoke to the history and the side of China that you find when you leave the beaten path.

Solution

We commissioned five travel bloggers to tell about their most memorable trips to China. Through the use of inspirational imagery, interactive maps, infographics and long-form content, the result was an immersive storytelling experience.